Deliverect vs Flipdish: Which Platform Is Right for Your Restaurant?
Deliverect vs Flipdish: The Quick Answer
They don't do the same job. Deliverect takes orders from Just Eat, Uber Eats and Deliveroo and pushes them into the POS you already have. Flipdish gives you your own ordering channels - a direct ordering website, a branded app, kiosks, a POS and a couple of AI tools - so the customer orders from you instead of from a marketplace.
If you want fewer marketplace orders and more direct ones, Flipdish is the one to pick. If you're happy staying on the marketplaces and mostly want the tablets off the counter, Deliverect does that.
What Is Deliverect?
Deliverect is an order aggregation and integration tool. It plugs the delivery marketplaces - mainly Just Eat, Uber Eats and Deliveroo - into a restaurant's existing POS. Orders from all three land in one place, so staff aren't watching three tablets and retyping tickets into the till during a Friday rush. It also lets you manage the menu for each of those marketplaces from one screen.
That's the product. Deliverect makes running several marketplace accounts less of a headache. It doesn't give you a website customers can order from, a branded app or a loyalty scheme. The customer still finds you on Just Eat, still pays Just Eat, and Just Eat still keeps their details.
What Is Flipdish?
Flipdish covers most of the technology a restaurant runs on. There's a restaurant POS system, direct online ordering, branded mobile apps, self-service kiosks, payments, customer loyalty, AI phone ordering and AI marketing.
It's built for restaurants that want their own ordering channels and their own list of customers. Flipdish sits between the restaurant and the person ordering. Deliverect sits between two pieces of software.
The Core Difference
Deliverect is an aggregator. It tidies up marketplace orders, but every one of those orders still came through a marketplace and still pays marketplace commission. Using Deliverect doesn't change that, and it isn't meant to.
Flipdish is about owning the channel. When someone orders through your Flipdish-powered website or app, the payment comes to you, you keep the customer's name, email and order history, and there's no marketplace taking 30% off the top. Next time they're hungry, you can contact them directly. A marketplace customer is one you can't email.
You don't have to choose one forever. Some restaurants run Deliverect for their marketplace accounts and build a Flipdish direct channel alongside it, moving regulars over bit by bit. But if the plan is to shift most of your orders onto channels you own, Deliverect doesn't help with that part. Flipdish does.
Feature Comparison
| Feature | Flipdish | Deliverect |
|---|---|---|
| POS system | ✓ Native | ✗ (integrates with others) |
| Direct online ordering | ✓ | ✗ |
| Marketplace order aggregation | ✓ | ✓ |
| Branded mobile app | ✓ | ✗ |
| Self-service kiosks | ✓ | ✗ |
| AI phone ordering | ✓ | ✗ |
| AI marketing | ✓ | ✗ |
| Customer loyalty programme | ✓ | ✗ |
| Kitchen display system | ✓ | ✓ (via integrations) |
| Centralised menu management | ✓ | ✓ |
| Multi-location management | ✓ | ✓ |
The table looks lopsided because the products are different shapes. Deliverect does a narrow job. Most of the ✗ marks are things it never set out to do.
Centralised Menu Management
This is where the two overlap most. With Deliverect you change a price or mark a dish as sold out once, and it updates on every marketplace. If you run several marketplace accounts and your menu changes often, that saves real time. Logging into three different partner portals to take the lamb shank off for the night gets old fast.
Flipdish does the same for its own channels - website, app, kiosk and POS - and it can handle third-party marketplace menus too, through the order and menu management system. You make the change once and it shows up everywhere.
Whichever one you use, this matters most if you have a big menu, change it with the seasons or run more than one site. Updating each platform by hand is how you end up with a customer ordering something the kitchen ran out of an hour ago.
Online Ordering: The Key Difference
Deliverect doesn't have a direct ordering product. It moves marketplace orders into systems the restaurant already runs.
Flipdish online ordering is part of the platform. Your website and app are the ordering channels, and they feed straight into the Flipdish POS and kitchen display. There's no extra integration to keep alive, no extra tablet, and no marketplace commission.
Here's what that's worth. Say a restaurant does 200 orders a week through a marketplace at an average of £25. That's £5,000 a week in orders. At 30% commission, £1,500 of it goes to the marketplace. Move those same 200 orders to your own channel and most of that £1,500 stays with you - you'll still pay Flipdish's fees and card processing, but nowhere near 30%. Across a year the marketplace's cut would have been £78,000.
Deliverect can't produce that saving, because the orders still go through the marketplace. It makes them easier to handle. It doesn't make them cheaper.
Getting customers to switch is the hard bit, and it doesn't happen on its own. What works is putting the website on the menu, the bag, the receipt and the flyer that goes in with every marketplace order, and giving people a reason to order direct - a discount, a free side, loyalty points. Flipdish has the loyalty and marketing tools for that built in. With Deliverect you'd need something else.
AI and Marketing
Flipdish has two AI products for restaurants that Deliverect doesn't offer.
The AI Phone Agent answers the phone and takes orders, then sends them straight to the kitchen. Plenty of takeaways still get a lot of phone orders, usually at the exact moment nobody is free to pick up. A missed call at 7:30 on a Saturday is a lost order, and often a customer who rings somewhere else next time.
AI Marketing sends campaigns based on what customers do. Someone who hasn't ordered in 30 days gets a nudge. A rainy evening triggers a delivery offer. A customer who just ordered gets asked for a review. Once it's set up, it runs on its own, which is the only way most small restaurant teams will ever do this kind of marketing. Nobody on a four-person team has time to write a lapsed-customer email on a Tuesday afternoon.
Both of these depend on having your own customer data. You can't send a "we miss you" message to someone whose details belong to Deliveroo.
The Cost Comparison
Deliverect charges a monthly subscription per location. The price depends on how many marketplace integrations you connect and how many orders you put through. Since it doesn't remove marketplace commission, each marketplace order costs you the same as before. You're paying Deliverect on top of that to make the orders easier to manage.
Flipdish pricing depends on which products you use. Flipdish online ordering pricing gives an overview of the ordering costs. Flipdish's transaction fees are a lot lower than marketplace commission, so every order that moves from a marketplace to your own channel saves you money, and the saving grows as direct orders grow.
There's also the question of how many tools you're paying for. A restaurant might have an online ordering provider, a separate app developer, a marketing tool and a POS from four different companies. That's four bills, four contracts and four support lines to ring when something breaks on a Friday. Putting them all on Flipdish means one supplier, and it often means a smaller total bill.
Ghost Kitchens and Multi-Brand Operators
Deliverect is a good fit for ghost kitchens and virtual brands. If you run five brands across four marketplaces out of one kitchen, that's 20 menus and potentially 20 order streams. Getting all of that onto one screen is a real problem, and Deliverect handles it well.
Flipdish works for multi-brand operators too, but its value there is building a direct channel for each brand. That makes most sense when a brand has regulars - people who order the same thing every week and would happily order from your site if you gave them a reason to. A virtual brand that only exists as a listing on Uber Eats, with no repeat customers, gets less out of a direct channel.
Which Platform for Which Operator?
Deliverect suits:
- Restaurants that get nearly all their delivery orders from marketplaces and want those order streams in one place
- Ghost kitchens running lots of virtual brands across several platforms
- Operators who mainly want fewer tablets and less back-of-house mess
Flipdish suits:
- Restaurants trying to build up direct orders and pay less in marketplace commission
- Takeaways that want their own customer data and a loyalty scheme
- Chains that want POS, ordering and marketing on one platform
- Operators who want phone orders and customer re-engagement handled automatically
- Anyone working out what each customer actually costs them over a year, not just per order
Some restaurants fit both lists. A restaurant might start on marketplaces, use something like Deliverect to keep the kitchen sane, and then build direct ordering once it's sick of the commission.
The Verdict
Deliverect fixes the mess of running several marketplaces at once. It doesn't touch the cost of those marketplaces, and it doesn't give you the customer. Every order still carries commission, and the customer still belongs to Just Eat or Uber Eats or Deliveroo.
Flipdish goes after that. With your own ordering channels, each regular you move off a marketplace saves you commission on every order they place from then on. Paying 30% on every order with no end date is a very different business from paying a platform fee on orders that come to you directly.
If you want to cut costs and keep your own customers, Flipdish is the better choice.